Kickstarter Simplifies Its Rules And Lowers The Barrier For Project Acceptance

Fund my kleenex.

TechCrunch

Crowdfunding site Kickstarter, which has almost become the ‘Kleenex’ of the crowd-sourced funding world in terms of brand recognition, today unveiled two changes to its business model (via The Verge) that will have a huge impact on non-equity crowdfunding in general and on its main rival Indiegogo. Basically, Kickstarter is simplifying its rules and relaxing the barriers for entry, even introducing a “Launch Now” feature that allows project creators to bypass the network’s approval process entirely.

That means that what you see on Kickstarter is no longer necessarily vetted for feasibility or content standards – which means fewer guarantees that hardware projects, which typically have a low incidence of success anyway, will ever make it to market. But Kickstarter appears to have decided to stop fighting the tide and go with the flow; now it can unapologetically embrace its role as a community-driven mechanism for investing in ideas…

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