Now my girlfriend can scan her food, great.
Consumer Physics, the Tel Aviv-based startup behind the handheld molecular food scanner dubbed “SCiO” – basically a pocket-sized spectrometer that tells you the chemical makeup of what you eat, including nutritional info like calories, carbs, sugars, and more – has now topped $2 million in crowdfunding via its Kickstarter campaign, with 11 days still left to go. Over 10,000 backers have donated to the startup, which also has funding from Khosla Ventures, Dov Moran (Comingo founder, flash drive inventor), and other angel investors.
The company also previously raised money through OurCrowd, a hybrid VC-equity crowdfunding platform. According to Crunchbase, Consumer Physics has $4 million in prior funding. [Update: the company says it’s actually closer to “more than $5 million” but won’t disclose the exact figures.] They’ve been raising the additional funds on Kickstarter for under a month.
We first got hands on with the SCiO scanner at this year’s…
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Fund my kleenex.
Crowdfunding site Kickstarter, which has almost become the ‘Kleenex’ of the crowd-sourced funding world in terms of brand recognition, today unveiled two changes to its business model (via The Verge) that will have a huge impact on non-equity crowdfunding in general and on its main rival Indiegogo. Basically, Kickstarter is simplifying its rules and relaxing the barriers for entry, even introducing a “Launch Now” feature that allows project creators to bypass the network’s approval process entirely.
That means that what you see on Kickstarter is no longer necessarily vetted for feasibility or content standards – which means fewer guarantees that hardware projects, which typically have a low incidence of success anyway, will ever make it to market. But Kickstarter appears to have decided to stop fighting the tide and go with the flow; now it can unapologetically embrace its role as a community-driven mechanism for investing in ideas…
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