With 20 Million Units Sold, Eddy Cue Says Apple TV Will Continue To Evolve

The players in the set-top box space are few and far between. Oh what a missed opportunity, but there are many more to come.


Apple TV has been a pretty modest success when you compare it to some of Apple’s other products, but with 20 million units sold, the product has clearly captured consumer attention. Tonight at the CODE Conference, Apple SVP Eddy Cue said the Apple TV will continue to evolve as the company seeks to improve upon today’s TV experience.

Sales on Apple TV topped $1 billion last year, and Cue said it will be even bigger in fiscal 2014. And the company will continue to update the product as a way to improve the user experience for consumers.

Cue noted that the company had added a lot of new content to the Apple TV, and has tied more of its content to iCloud, like user photos.

When trying to explain the reason for the interest in TV, Cue said that it’s because the TV user experience is so bad. In particular…

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