Apple is playing for keeps when they expand their content licenses and applications to other platforms; they are clearly in the music/video business as an end-to-end provider outside their hardware eco-system. Other companies whether hardware/software/or content providers can compete with a complete ecosystem. Apple will make their devices have the best experience – how can Rdio, Spotify, Samsung, HBO, compete even if they all partner. They can’t.
Apple became something more with the Beats acquisition today – a multi-mobile platform developer at least for the time being. The company will continue to operate Beats Music on Android and Windows Phone, Apple CEO Tim Cook tells The Financial Times’ Tim Bradshaw following the acquisition.
While Apple has offered iTunes for Windows in the past, this marks the first time that an app it runs, even through a subsidiary, will be available on a rival mobile OS. Apple says it’s “all about the music” when addressing this change of practice, and it marks a departure that could become very significant as we think about what this deal means for the future of digital media.
The Apple acquisition of Beats is said to be primarily about the streaming service, according to a source familiar with the deal, and the Beats brass team will be reporting to Eddy Cue, we’re told…
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